Pre-Listing Activities
1. Research all comparable currently listed properties
2. Research sales activity for past 18 months from MLS and public records databases
3. Research Average Days on Market for property of this type, price range, and location
4. Download and review property tax roll information
5. Prepare Comparable Market Analysis (CMA) to establish fair market value
6. Obtain copy of subdivision plat/complex lay-out
7. Research property’s ownership and deed type
8. Research property’s public record information for lot size and dimensions
9. Research and verify legal description
10. Research property’s land use coding and deed restrictions
11. Research property’s current use and zoning
12. Verify legal names of owner(s) in county’s public property records
13. Prepare listing presentation package with above materials
14. Perform exterior Curb Appeal Assessment of subject property
15. Compile a formal file on property
16. Confirm current public schools and explain impact of schools on market value
17. Review listing appointment checklist to ensure all steps and actions are completed
Seller Consultation
18. Give seller an overview of current market conditions and projections
19. Review agent’s and company’s credentials and accomplishments in the market
20. Present company’s profile and position or niche in the marketplace
21. Present CMA to seller, including comparable properties, sold properties, current listings, and expired listings
22. Offer pricing strategy based on professional judgment and current market conditions
23. Discuss goals with seller to market effectively
24. Explain market power and benefits of Multiple Listing Service
25. Explain market power of web marketing, IDX, and REALTOR.com
26. Explain the work you do behind the scenes and your availability on weekends
27. Explain role in screening for qualified buyers and protect seller from curiosity seekers
28. Present and discuss strategic master marketing plan
29. Explain transaction brokerage relationship
30. Review and explain all clauses in listing contract and addendum, then obtain seller’s signature once property is under listing agreement
31. Review current title information
32. Measure overall and heated square footage
33. Measure interior room sizes
34. Confirm lot size via owner’s copy of certified survey, if available
35. Note all unrecorded property lines, agreements, easements
36. Obtain house plans, if applicable and available
37. Review house plans and make copy
38. Order plat map for retention in property’s listing file
39. Prepare showing instructions for buyers’ agents and showing times with seller
40. Obtain current mortgage loan(s) information: companies & loan account numbers
41. Verify current loan information with lender(s)
42. Check assumability of loan(s) and any special requirements
43. Discuss possible buyer financing alternatives and options with seller
44. Review current appraisal if available
45. Identify Homeowner Association manager if applicable
46. Verify Homeowner Association Fees with manager—mandatory or optional, plus fees
47. Order copy of Homeowner Association bylaws, if applicable
48. Research electricity availability, supplier’s name, and phone number
49. Calculate average utility usage from last 12 months of bills
50. Research and verify city sewer/septic tank system
51. Calculate average water fees or rates from last 12 months of bills
52. Confirm well status, depth, and output from Well Report
53. Natural Gas: Research/verify availability, supplier’s name, and phone number
54. Verify security system, current terms of service, and whether owned or leased
55. Verify if seller has transferable Termite Bond
56. Ascertain need for lead-based paint disclosure
57. Prepare detailed list of property amenities and assess market impact
58. Prepare detailed list of property’s inclusions and conveyances with sale
59. Compile list of completed repairs and maintenance items
60. Send vacancy checklist to seller if property is vacant
61. Explain benefits of Homeowner Warranty to seller
62. Assist sellers with completion and submission of Homeowner Warranty Application
63. Place Homeowner Warranty in property file for conveyance at time of sale
64. Have extra key made for lockbox
65. Verify if property has rental units involved.
66. If the property does have rental units, make copies of all leases for retention in listing file
67. Verify all rents and deposits
68. Inform tenants of listing and discuss how showings will be handled
69. Arrange for installation of yard sign
70. Assist seller with completion of Seller’s Disclosure form
71. Complete new listing checklist
72. Review curb appeal assessment and provide suggestions to improve salability
73. Review interior décor assessment and suggest changes to shorten time on market
74. Load listing into transaction management software program
75. Prepare MLS Profile Sheet
76. Enter property data from Profile Sheet into MLS Listing Database
77. Proofread MLS database listing for accuracy— including proper placement in map
Market Home & Manage Listing
78. Add property to company’s active listings list
79. Provide seller copies of the listing agreement amd MLS Profile Sheet within 48 hours
80. Take additional photos for upload into MLS and use in fliers
81. Create print and internet ads with seller’s input
82. Coordinate showings with owners, tenants, and other REALTORS®. Return all calls
83. Install electronic lock box if authorized. Program agreed-to showing times
84. Prepare mailing and contact list
85. Generate mail-merge letters to contact list
86. Order Just Listed labels and reports
87. Prepare fliers and feedback reports
88. Review comparable MLS listings regularly to ensure property remains competitive
89. Prepare property marketing brochure for seller’s review
90. Arrange for printing or copying of marketing brochures or fliers
91. Place marketing brochures in all company agent mailboxes
92. Upload listing to company and agent Internet site, if applicable
93. Mail Out Just Listed postcards to all neighborhood residents
94. Advise network referral program of listing
95. Provide marketing data through international relocation network for buyers
96. Provide marketing data to buyers coming from referral network
97. Provide Special Feature cards for marketing, if applicable
98. Submit ads to company’s participating internet real estate sites
99. Price changes conveyed promptly to all internet groups
100. Reprint/supply brochures promptly as needed
101. Loan information reviewed and updated in MLS as required
102. Feedback e-mails sent to buyers’ agents after showings
103. Review weekly market study
104. Discuss with sellers any feedback from showings to determine if changes are needed
105. Place regular weekly update calls to seller to discuss marketing and pricing
106. Promptly enter price changes in the MLS listing database
107. Receive and review all Offer to Purchase contracts submitted by buyers’ agents.
108. Evaluate offer(s) and prepare a net sheet for the owner for comparison purposes
109. Explain merits and weakness of each offer to sellers
110. Contact buyers’ agents to review buyer’s qualifications and discuss offer
111. Deliver Seller’s Disclosure to buyer upon request and prior to offer if possible
112. Confirm buyer is pre-qualified by calling loan officer
113. Obtain buyers’ pre-qualification letter from loan officer
114. Negotiate all offers on seller’s behalf, set time limit for loan approval and closing
115. Prepare and convey counter offers, acceptance, or amendments to buyer’s agent
116. Email or send copies of contract and all addendums to the closing attorney or title company
117. When Offer to Purchase contract is accepted, deliver to buyer’s agent
118. Record and promptly deposit buyer’s earnest money in escrow account
119. Disseminate under-contract showing restrictions as seller requests
120. Deliver copies of fully signed Offer to Purchase contract to seller
121. Deliver copies of Offer to Purchase contract to selling agent
122. Deliver copies of Offer to Purchase contract to lender
123. Provide copies of signed Offer to Purchase contract for office file
124. Advise seller of additional offers submitted between contract and closing
125. Change status in MLS to Sale Pending
126. Update transaction management program show Sale Pending
127. Review buyer’s credit report. Advise seller of worst- and best-case scenarios
128. Provide credit report information to seller if property will be seller-financed
129. Assist buyer with obtaining financing, if applicable, and follow-up as necessary
130. Coordinate with lender on discount points being locked in with dates
131. Deliver unrecorded property information to buyer
132. Order septic system inspection, if applicable
133. Receive and review septic system report, and assess any possible impact on sale
134. Deliver copy of septic system inspection report lender and buyer
135. Deliver Well Flow Test Report copies to lender and buyer, and property listing file
136. Verify termite inspection ordered
137. Verify mold inspection ordered, if required
138. Confirm verifications of deposit and buyer’s employment have been returned
139. Follow loan processing through to the underwriter
140. Add lender and other vendors to your management program so agents, buyer, and, seller can track progress of sale
141. Contact lender weekly to ensure processing is on track
142. Relay final approval of buyer’s loan application to seller
Home Inspection
143. Coordinate with seller for buyer’s professional home inspection
144. Review home inspector’s report
145. Enter completion into transaction management tracking program
146. Explain seller’s responsibilities, and interpret any clauses in the contract
147. Ensure seller’s compliance with Home Inspection Clause requirements
148. Assist seller with identifying contractors to perform any required repairs
149. Negotiate payment, and oversee all required repairs on seller’s behalf, if needed
The Appraisal
150. Schedule appraisal
151. Provide to appraiser any comparable sales used in market pricing
152. Follow-up on appraisal
153. Enter completion into transaction management program
154. Assist seller in questioning appraisal report if it seems too low
Closing
155. Get contract signed by all parties
156. Coordinate closing process with buyer’s agent and lender
157. Update closing forms and files
158. Ensure all parties have all forms and information needed to close the sale
159. Select location where closing will be held
160. Confirm closing date and time, and notify all parties
161. Assist in solving any title problems or in obtaining death certificates
162. Work with buyer’s agent in scheduling buyer’s final walk-thru prior to closing
163. Research all tax, homeowners’ association dues, utility, and applicable prorations
164. Request final closing figures from title company
165. Receive and carefully review closing figures to ensure accuracy of preparation
166. Forward verified closing figures to buyer’s agent
167. Request copy of closing documents from closing agent
168. Confirm buyer and buyer’s agent have received title insurance commitment
169. Provide homeowners warranty for availability at closing
170. Reviews all closing documents carefully for errors
171. Forward closing documents to absentee seller as requested
172. Review documents with closing agent
173. Provide earnest money deposit check from escrow account to closing agent
174. Coordinate closing with seller’s next purchase, and resolve any timing problems
175. Have a no-surprises closing so seller receives a net-proceeds check at closing
176. Refer sellers to one of the best agents at their destination, if applicable
177. Change MLS status to Sold. Enter sale date, price, selling broker, etc.
178. Close out listing in your management program
Follow-up After Closing
179. Provide answers about filing claims with homeowner warranty company if requested
180. Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied
181. Respond to any calls and provide any information required from office files
